secPhilosophy
secProjects
secBuzz
secPeople
Clients
List

Work
Escalon
Everpure Residential
Land O'Lakes
Mission Foods
PG Publisher
PG Professional
Pyramid Foods
STARAwards®

Services
What We Do
iExtend®
STARAwards®

Mission Foods

Mission Foods

www.missionfoodservice.com


The Mission Foodservice web site joined our family in early 2005. Today, three Marlin Network agencies collaborate to support Mission Foodservice in the on and offline space. Since working on the site, The Alchemedia Project has completed one brand skin update and will debut a second mid-2009. Members of the site receive an HTML e-newsletter each month delivering our 5 Fresh recipe offering. A variety of offline and online media placements are used to maintain visibility and drive new recipe box enrollments.

Key Components:


  • Brand updates in 2005 and 2009
  • 5 new recipes each month since site inception
  • Robust recipe database and monthly e-newsletter broadcast
  • Adding simple CMS tools in 2009; revamping page layouts
  • Monthly e-newsletter reaches approximately 650 members

Results:


  • Returning site visitor traffic up 47% over 2007
  • 1,628 recipe box enrollees, up 55% over 2007
  • 39% of recipe box holders opt-in for monthly e-newsletter
  • Overall site bounce rate of 29%
     
© 2010 Creative Commons.    Contact | PrivacyThe Marlin Network
The Alchemedia Project